Mwp1 Essay Example | Topics and Well Written Essays - 1000 words

Mwp1 - Essay ExampleEven if that statement appears to be stretching things a bout too far, there would still be agreement that the first apprehensions, to a large extent, will be based on appearances.Since we only can get out a first impression once, cosmetics become indispensable with our lives and then how much advantage a company will be able take of this incident remains on the strategies it adopts in publicizing and marketing its products. The success of an advertisement, in turn, depends again on its ability to make a strong first impression on the customer to produce a wow effect and obviously it only has one chance to do it. Advertising therefore is a high-stake bet in which the success or failure of a commercial can be an issue of life and death for the product.What is shown above is the advertisement of a meat manufactured by DONNA KARAN NEW YORK or DKNY. What strikes the eye first is a woman no, a young woman no, a beautiful young woman, with an mirror image in her eyes, looking in your eyes (Faigley et al. 87). The message of the non- literal expression is not very hard to come across, yet there is a caption that translates it for you into the verbal form BE DELICIOUS. It may be noted that the location of the caption is neither at the bottom nor in a corner, but right in the center of the advertisement.The significance of this setting is that the caption is as striking as the woman. It is one of the first things that catches the viewers eye. The image and the caption occupy the stallion image so much so that everything else, including the background, becomes irrelevant. Grammatically, the message BE DELICIOUS is not a phrase or clause. It is a sentence an imperative sentence, to be precise. Imperative sentences offer an advantage to advertisers because of their very nature. The subject of these sentences is not explicit, but quite clear and it is YOU.The exhortation is YOU BE DELICIOUS and the temptation