The Difficulties Of Starting A Small Business - 1341 Words

The Difficulties of Starting a Small Business in Germany Starting a business is not easy on any continent; however there is a wide range of challenges for start-ups that vary within each country. In Germany, these challenges are particularly plentiful and mostly of bureaucratic and cultural nature. To better illustrate these challenges, and to avoid confusion throughout the next four pages, it is assumed that the individual wanting to start a business is a male, named Sam, who is in his mid-twenties and has little to no knowledge of how to lead a company. Whether in Germany or in the United States, start-up owners always have difficulties to face, and challenges to overcome. But what are the difficulties of starting a small business that†¦show more content†¦In a good team, on the other hand, not only the relationships are great – a good team also understands the most important aspect of the business, such as marketing and technology.† While these aspects are all essential, the most important question for Sam to take into account is if he can motivate himself to make his business the top priority in his life. After considering the internal aspects of his business, Sam has to take a look at the external challenges. He has to find funding opportunities, learn about regulations and specific guidelines, and consider if his profit will exceed the expenses that will arise. Also, there has to be a demand for his product, which is why there should be a fairly large market that the product will be relevant to. During an interview, Christian Tauber, the founder and co-owner of cjt Systemsoftware AG, a small German business with 60 employees, mentions another challenge: â€Å"How do I get to the purchasing department of large companies? You can’t just walk in there, say that you have something great to offer, and that now they should buy from you. This is especially difficult if you - like me - provide a service, so nothing you can touch or see.† To get the product to customers, Sam will have to find a way to market and distribute the product. The last aspect he has to consider is link ed to the internal problem of finding qualified